Whenever its limited, co-branded products with Japanese and other popular foreign brands are introduced, the streets of the East District will be packed with enthusiastic shoppers. Apart from offering Chen’s personal brand CLOT, the store provides a select array of foreign-brand clothing and limited-edition items. JUICE, a clothing store founded by Hong Kong celebrity Edison Chen (陳冠希), enjoys an esteemed position in the Asian fashion world. The store includes a coffee bar and seating area, and holds occasional art exhibitions as well. Rather’s proprietary brand uses black and white as its primary colors to create neat office fashions while providing comfortable everyday wear with a unique color palette and design. This store creates a unique aura of feminine fashion through minimalist design elements. In addition to selling its own products, the store also frequently introduces limited-edition jointly produced products with other well-known brands. PHANTACi uses bold, color-clashing styles to accentuate visual focus in an outfit. This clothing brand, established by Taiwanese pop star Jay Chou (周杰倫), bases its designs on a blend of fantastic and grand concepts into everyday living and specializes in incorporating leisure into the agile elements of the streets. ( Read more: Taiwan Culture Blooms at InBlooom, Taipei’s hippest fabric art shop) The store’s design includes elements of cold, steel framing and rustic wooden materials to create a unique atmosphere that is well worth exploring. Rd., Daan Dist.Ī trendy brand from the streets of California, Stussy’s summer line often makes use of design elements such as the beach and tropical plants to add a laid-back feel to a style already full of personality. The store also provides exclusive products to meet different consumers’ preference. Selecting brands and products from Japan, Europe, and the US helps cultivate a space that is rich in quality for discerning fashionistas and fashion afficionados. Rd., Daan Dist.įounded in 2007, INVINCIBLE EAST has benefited from over a decade of hard work and tempering to take a strong position in the market and a commanding position in fashion. You will be surprised with how perfectly this optician integrates professionalism and fashion sense. They offer an elegant and comfortable space as well as highly professional services. The store’s interior is decorated primarily in white and gold, creating the charm of simplicity and quality. This boutique optician from Hong Kong is much beloved by celebrities, including Hong Kong film star Shawn Yue (余文樂). It is hoped that the diversity and uniqueness of the East District will rekindle the fun and novelty of shopping on the streets for the new generation. In this issue of TAIPEI, we have selected eight fashionable stores in Taipei’s East District ranging from clothing and accessories to trendy toys. Though the rise of the Internet means that you can shop at home with products being just a click away, the East District has irreplaceable qualities compared to other locations, especially with the numerous well-established stores that have steadfastly maintained their uniqueness, which keeps those in the know coming back time after time. ( You might also like: A Perfect Day in Taipei’s Xinyi District) As a result, the area became the perfect location to scope out the latest fashions. Furthermore, the East District’s strong position in fashion drew many trendy brands from Japan, Hong Kong, and the US to open stores here. In the past, when information didn’t move as quickly as it does now, taking a stroll through the back alleys of the East District and looking at the mannequins on display in shop windows was the best way to get first-hand knowledge of the current fashion trends. It is because the area’s many stores are collectively insistent on individuality and not going with the flow that a strong atmosphere of style can be found in the alleys and lanes of this center of Taiwan’s fashionable capital. Despite ever-changing trends, the streets of the East District have continued to lead the way. Taipei’s East District (東區) has always been the core of Taiwan’s fashion culture.
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